Conde Nast may have stumbled upon a new way to digitize its popular brands that can no longer sustain a full magazine publishing schedule. Media companies large and small rushed to get their magazine content on the device at launch, but Conde Nast is hoping to resuscitate the dearly departed Gourmet with a new iPad app that will not rely on sharing magazine content.
Ruth Reichl, the magazine’s well-respectd former editor wrote on Twitter this morning:
“They’re reviving the brand, not the magazine. Pity.”
In fact, it could be just the opposite. But Conde Nast will have to get a lot of things right for the app to suceed.