Earlier this year I wrote about how to start formulating a digital marketing strategy.
Getting the strategy right is of course paramount. But even when the strategy is right, if it’s not understood, supported, and turned into action then it’s barely more than an academic exercise.
Ella Fitzgerald was on the money when she sang “tain’t what you do, it’s the way that you do it… that’s what gets results”.
Here are some actions to take when creating your digital marketing strategy that will also help to build the foundation for its success.