government websites

How to measure the success of a Government website

Measuring a government website
is very much different from measuring a commercial one, since a government website’s job isn’t to make
money for the Government (well not directly).

This lack of a bottom
line often makes it difficult to justify changes to the website because
of the lack of direct profit for the owner. One way to get over this is to ensure you have a robust measuring process for the website to monitor the changes over time and attribute them correctly.