Location-based mobile services have been one of the major digital trends this year, as they provide a great opportunity for retailers and brands to create contextual experiences to engage their customers.
One of the most obvious uses of location services is providing targeted offers and promotions to smartphone owners in-store.
But we’ve also seen brands with little or no retail presence using mobile to add an additional layer of interaction to traditional outdoor advertising.
There are a number of great examples of brands using location-based mobile services this year, but here is a run down of eight of my favourite campaigns.
If you think I’ve missed any good ones, please point them out in the comments section…