Graph Search

The key to Facebook’s ad targeting may not be Facebook data

If Facebook is to ever rival Google’s dominance in the online advertising market, many believe that the world’s largest social network will need to figure out how to take advantage of its treasure trove of user data.

That treasure trove includes significant amounts of personal information that users have provide about themselves, and it grows by the day as users upload and tag photos, share content with their friends and ‘Like’ brand Facebook Pages.

Facebook’s Graph Search explained for a five-year-old

Here at Econsultancy, we are big fans of the Reddit AMA, where a notable business person, politician, or often a celebrity sit down to answer point blank questions from the community. Recently, Lars Rasmussen, Facebook’s Director of Engineering, did an AMA and explained Graph Search in as simple a way as possible. 

The thread, which reveals that Graph Search has been in development since Summer 2011, includes many elements a marketer can skip (including Rasmussen’s experience on one of Zuckerberg’s famous walks, and the “best and worst things about working at Facebook”) but also the most straightforward “tech in non tech speak” explanation of Graph Search since Rasmussen was asked to explain it like he was talking to a five-year-old.

Marketers and businesses should fear Graph Search

Last week, Facebook made what could prove to be one of its most important announcements ever.

After years of discussion, speculation and debate, the world’s largest social network is finally executing on a search strategy, and while it doesn’t look like a threat to Google, at least initially, Facebook’s Graph Search is no less interesting.

Facebook’s Graph Search: what does it mean for marketers?

For everyone in the digital marketing industry, the big news of the day is the launch of Facebook’s new Graph Search.

In a nutshell, the new tool allows you to search for people, pages, businesses and other services based on the information shared by other Facebook users.

Dodgy name aside, it’s an exciting announcement that might cause a few worried conversations at Google.

But what are the opportunities for marketers, and is it going to kick off a new race to drive up the number of ‘likes’ for brand pages?

To shed a bit of light on some of the key issues, I asked several search and social media experts for their views…

Why Facebook’s ‘Graph Search’ Is a gamechanger

Facebook, of all platforms, has revolutionized search as we know it. Yesterday, Facebook announced ‘Graph Search’, a new feature that helps us find people, places and things—and explore Facebook in a whole new way.

‘Graph Search’ pushes Facebook well beyond the social networking realm. It’s a place to socialize and manage connections.

Eliminate the newsfeed, the goofy photos, snarky comments, and over-use of the ‘Like Button’, and it’s all about connections.

Now, smart search will allow us to traverse connections, allow us to sort connections, and allow us to connect with a greater amount of people in different types of ways.

Early thoughts on what Facebook’s Graph Search means for SEO

Now there’s one thing you can be certain of whenever there’s a new launch from Facebook there’s going to be a huge amount of speculation about what it means for digital marketers; but now they’ve made a stab at launching a search engine – there will be even more than usual.

First, let’s get the biggest caveat out the way, I’ve not used the search functionality yet, I’m on the beta waiting list, along with thousands of others, but I have poured over all the write ups including this excellent write up of the story behind by Steven Levy, which I think even tops his great piece about the launch of Google Plus. 

Despite that lack of practical experience of the new functionality, for the last couple of years I’ve thrown myself into understanding the Edgerank Algorithm, aka the rules that decide what appears in your newsfeed and come from a search marketing background.