Smartphone app review: Halifax’s augmented reality Home Finder

Halifax released its new Home Finder smartphone app today, offering users a new method of searching for property information on iPhone and Android devices.

Mobile is an important area for property companies, with a customer survey from Rightmove finding that 52% of respondents had used a mobile platform to search for a property.

It’s easy to see why house hunters would use mobile. If you see a property for sale it’s useful to be able to search the details right there and then.

Rightmove’s smartphone app already caters to this market, but Halifax’s app has a trick up its sleeve that potentially makes it the best property finding app currently available.

Q&A: Grapple CEO Alistair Crane on mobile app development

When creating a mobile app one of the key decisions is choosing what functionality to offer your customers.

For example, Comet’s app offered users product information and a price checking facility but didn’t offer customers the chance to make a purchase within the app.

In comparison, Premier Inn’s app allows users to manage their account and make bookings.

Both these apps were created by Grapple and achieved impressive download stats.

Halifax launches first cross-platform mobile app

Halifax has launched its first cross-platform mobile banking app.

Available for iPhone, Android and BlackBerry, the app has already reached the number one spot in the free finance category in the iTunes App Store after being made available just 72 hours ago.