Grazia

30 brands with excellent social media strategies

Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands.

Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences.

Having said that, some brands ‘got’ social media a lot quicker than others.

Grazia launches affiliate scheme with new ‘shoppable’ iPad app

Earlier this week Grazia launched a new weekly iPad edition, featuring a shopping facility so readers can buy the products they see on screen.

Available through Apple’s Newsstand, the iPad edition costs £1.99 each week and features all the editorial content from the print magazine.

But it’s the shopping feature that is particularly interesting, as it shows that Grazia’s publisher Bauer Media is trying to find new ways of monetising its digital content.

Running an affiliate programme through the iPad edition could prove to be a decent revenue stream for magazines that have seen circulations and profits nosedive in recent years.

Boots has been touted as one of the headline launch partners, but you can also buy products from the likes of Net-A-Porter, Austique and Designers Guild.