10 charities and how they use Pinterest

Much of the work we do on the Econsultancy blog focuses on major consumer brands and how they use various marketing channels, but we occasionally get asked why we rarely mention charities.

It’s a topic we looked at a few years ago in a post that flagged up which charities use Twitter, so I thought it would be interesting to take a similar look at charities that use Pinterest.

To be clear, these aren’t necessarily the ones that I think are doing the best job of using Pinterest, it’s really just a look at how recognisable charities with different aims and causes are making use of the social network…

How should Shell respond to its ‘social media oil spill’?

When disaster strikes, brands can quickly find themselves in the social media crosshairs. Just ask BP, which found itself under attack when a horrible oil spill caused a PR nightmare the likes of which only a crisis PR firm could enjoy.

But with consumers and activist groups becoming more sophisticated in their use of social media, brands are increasingly discovering that a social media crisis can strike at any time — for good reason, or no reason at all.

Nestle learns its social media lesson the hard way

Nestle has been in the media a lot lately. And not because of its delicious new Kit Kat flavors. The company has come under fire for using questionable palm oil suppliers for its products. And while the candy giant may be new to social media, it has learned quickly that if you’re going to join the social media game, you have to play by its rules.

After about two months of taking flack on Facebook, Twitter and with real world protests, Nestle has finally relented and bowed down to Greenpeace, and all of its demands on the palm oil issue.