grocery retailers

Five questions raised by the Amazon & Morrisons grocery deal

The deal that will see Amazon supplied wholesale fresh produce by Morrisons has fascinated the media.

Could Amazon Pantry’s entry to fresh online groceries in the UK shake up the already volatile supermarket landscape?

Here are five questions raised by the deal.

Will Amazon Pantry and Fresh succeed in 2016?

Despite high market penetration relative to other countries, the UK still seems like it hasn’t got its head around online groceries.

That’s why 2016 will be so interesting, as Amazon continues to finesse its Pantry offering in the UK, which rolled out in November 2015.

Will online groceries ever become less the domain of poor mobile experiences, inflexible delivery and locker trials, and more a fast and regular supplement to local shopping at smaller shops?

I’ve rounded up some analysis of what might happen in 2016.