Transparency is so important in modern business. We live in an age where sketchy behaviour is not remotely tolerated, and where bad noise is quickly amplified via social media channels.
You might remember an article we wrote about Groupola last summer. The group buying site had offered iPhone 4 handsets to gleeful shoppers for the very sexy price of £99 (usually £499).
The demand was such that the website imploded and frustrated consumers took to the virtual streets of Twitter and Facebook, to complain about not being able to access the sale.