gTLDs

40% of banks in the US have registered a .bank domain

When ICANN paved the way for new generic top-level domains (gTLDs), a group of banks and financial service trade associations formed fTLD Registry Services to run a new .bank gTLD.

The new .bank domain debuted last year and was billed as “a trusted, verified, more secure and easily identifiable location on the Internet for the global banking community and the customers it serves.”

barclaystld

Five companies using branded top-level domains (TLDs) & why

As of today, 619 applications have been submitted for brand top-level domains (TLDs).

And there are plenty of big name brands that are already using them.

In this post I’ll look at five examples, as well as giving a bit of background on TLDs and why brands might want their own.

How will the introduction of new gTLDs change the internet?

With new gTLDs due to start appearing on the web, it’s time again for brand owners to stop and think about their domain strategy.

ICANN (Internet Corporation for Assigned Names and Numbers), the body responsible for managing and coordinating the Internet’s Domain Name System, last week made a surprise announcement that the first new gTLD could go live in the internet as early as August 28 2013 and we may see the first registrations from September 28.

The new generic top-level domain program will enable the introduction of new gTLDs into the domain name space.