Gucci’s new mobile site is a case of style over user experience

Earlier this week Gucci rolled out its new mobile optimised site following several months of testing in the US market.

Since the initial US beta launch in December mobile conversion rates have increased by more than 70% and mobile revenue grew fourfold year-over-year.

The mobile site already accounts for 27% of total traffic to and 13% of total online revenue.

So clearly mobile commerce is important for Gucci, but has it has it provided a user experience to match?