Gucci

Gucci’s new mobile site is a case of style over user experience

Earlier this week Gucci rolled out its new mobile optimised site following several months of testing in the US market.

Since the initial US beta launch in December mobile conversion rates have increased by more than 70% and mobile revenue grew fourfold year-over-year.

The mobile site already accounts for 27% of total traffic to Gucci.com and 13% of total online revenue.

So clearly mobile commerce is important for Gucci, but has it has it provided a user experience to match?

Dunkin Donuts boosts social with a bit of pumpkin spice

This week it’s all about the jump into fall, sports and fashion on our weekly showcase of The Dachis Group’s Social Business Index.

Our focus is on three well-known brands – an energy drink distributor, a well-loved drink and dessert partnership and a fashion designer as analyzed by the Dachis Group’s Cynthia Pflaum.

We’ll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

Google+ brand pages seeing adoption, engagement growth: report

The future of Google’s greatest social networking effort to date, Google+, may be debatable, but the search giant hasn’t found it very difficult to lure brands to Google+.

And for good reason: Google+ has been Google’s most respectable social effort to date and brands have learned that getting on board services before they get big is often a far better strategy than waiting until it’s too late.