Guess Watches took its first foray into mobile marketing today by launching a new iPhone app in the UK.
The app allows users to access details of the latest collections, promotions, news and exclusive special offers. It also includes a store finder and both QR and augmented reality (AR) scanners.
As with the L’Oreal app, Guess is using mobile to try and drive shoppers in-store rather than giving them a new way to purchase goods on their smartphone.
Though some of the features aren’t yet live, I tried it out to see how it stacks up…