How to create simple brand tone-of-voice guidelines for Twitter

I’ve thrown together a very simple template to allow you to shape your tone of voice on Twitter.

It’s merely a basic form reminding you of what your brand stands for, alongside some examples of good and bad practice.

Consistent tone-of-voice is achieved with the occasional reinforcement of brand values and personality, and is something that most community managers pick up quickly.

The Twitter API as we know it is dead

Twitter’s API has been one of the most popular on the consumer internet for years, but Twitter’s relationship with developers has at times been quite tumultuous.

There’s a good reason for that: as Twitter has grown into one of the largest social networking companies in the world, making money has become far more important than keeping developers happy.

For developers building things that potentially threaten or limit Twitter’s ability to earn revenue, that has meant trouble.

Is Google violating its own guidelines to promote Chrome?

Google might be paying big bucks to Mozilla to be Firefox’s default search provider, but its own browser Chrome is now by some counts more popular globally than Firefox itself.

Chalk it up to a good product, and Google’s improved ability to market its wares to mainstream consumers.

But is Google also using questionable tactics to promote Chrome? Surprisingly, the answer may be yes.

Should all your staff be engaging in social media?

Many brands are nervous about letting people engage on their
behalf in social media; and their nervousness is often well-founded.

They think
of cases such as the Nestle Facebook page, where the person managing the page
on behalf of the brand lost control of the situation; generally they fear that
people will say the wrong thing, to the wrong people at the wrong time.

This leads to policies that are about controlling and restricting use of social
media, whereas the ideal would be the exact opposite.

Facebook gets rid of promotions, sweepstakes restrictions

Last year, Facebook put in place rules that restricted the ability of marketers to use the world’s most popular social network to run promotions and sweepstakes. These restrictions were largely a disappointment to the Facebook marketers who were aware of them, and a risk to those who weren’t.

But this week, marketers received good news: Facebook has apparently decided to relax its restrictions.

Seven steps to nailing the perfect social media guidelines

With more and more companies flocking to Twitter, Facebook and the rest, brands that want to take social media seriously and start getting wider internal involvement should consider putting together some social media guidelines. 

This will ensure you get the most out of your social media efforts by giving employees the freedom to really get stuck in.