Habitat UK

Twitter Fail: Furniture maker Habitat tries using Iran thread to boost sales

Turning trending topics on Twitter into ads is a tricky marketing strategy. Especially when there’s an international conflict going on. British furniture retailer Habitat got into trouble this week for trying to use the Iranian protests to drive users to its site.

Using hashtags lke #Iran and #Mousavi, the retailer added notes about its products into the stream of tweets about the Iranian struggle.

Needless to say, Twitterers weren’t happy to see those ads.