Microsoft is hard at work trying to compete with Google on search. The company has invested billions in research and advertising for its new search engine Bing. Not to mention the year long effort to get access to Yahoo’s search business, which resulted in a deal penned last week.
But will Bing make progress in its fight against Google? Much of its search growth has been made at the expense of Yahoo to date. Now that the two are working together, will it continue to grow its search influence?
It looks like the key to Bing’s success is also a major weakness: incremental advances on existing search technology.