Halloween

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Four Halloween-themed activations from FMCG brands

Consumers are more willing than ever to spend their money on Halloween. According to the National Retail Foundation, total spending for Halloween is expected to reach $9 billion in the US in 2018. It appears the Brits are just as eager, too, with Mintel predicting we will shell out £419 million.

Six spooky Halloween marketing campaigns from big brands

Something startled me as I walked past Topshop this week, and it wasn’t just a flustered shopper.

It was in fact the retailer’s ‘Stranger Things’ themed display, complete with a mock Hawkins Laboratory in the window (and a random person testing their ‘telekinetic powers’ for all of Oxford Street to see).

21 best branded Vines from October 2014

It’s that time again: the final few days of the month where my daily trawling of the social video ocean finally pays off.

Personally I’m hoping for nothing but wall-to-wall Halloween themed Vines this month, being as it’s not only my favourite time of the year but also because I’ve been saving some really good puns for this occasion.

Will my prayers be answered? Will Halloween be overlooked for other less spooky events? When will you begin to question the artifice of me writing this introduction as if I haven’t already begun looking yet?

Two of these questions will be answered (at most) in the following round-up…

Eight brands scaring your pants off this Halloween

Better lock the doors, turn off all the lights and cling to your favourite comfort blanket, Halloween is getting closer.

Whether on video, social, or just giving their website a spooky little makeover, brands are doing some fittingly disturbing things this year.

Here’s a round-up of some of my favourites.

Eight brands making the most out of Halloween

Boo!!! 

Got ya! I make absolutely no apology, I am a massive Halloween fan. If I could dress up like Jason Voorhees and knock on my neighbour’s doors demanding handfuls of sweets all year round, I would.

If only the world’s various brands had the same commitment. Then that ghostly M&Ms advert on the left would never have to disappear. Still, I suppose Christmas marketing has to roll out at some point, so this is all just a pipe dream. 

Let’s take a look at which brands are making the most out of this most evil, witch-filled and sugar-high fueled of holidays.

A halloween of spookily augmented reality at Asda

When I was a kid, riding trolleys down supermarket aisles and giving my twin brother beats in public were the symptoms of my boredom at the local Tesco or Asda.

That was before ‘retail-tainment’ involved the smartphone or tablet.

The supermarket is the perfect crucible for ‘retail-tainment’. Outside of big cities, supermarkets are captive markets, often entailing a long visit with the family, and competing with rival stores on a weekly basis.

Winning the battle to keep kids obedient or event interested in store would be a boon for any supermarket chain.

At the moment, there are supermarkets such as Asda that are synonymous with family, but none that have mastered retailtainment. More apps and in-store challenges with rewards will provide an effective antidote to the rogue use of toys by children that then abandon them in the bakery aisle.

Asda is using Zappar to offer kids the chance to be greeted by Sir Spook in 400 of its stores. Combined with some physical events, pumpkin carving and the like, they’re aiming to be the family supermarket at Halloween.

Four Halloween-themed social media campaigns

Here in the UK we don’t appreciate how big a deal Halloween is in other parts of the world, particularly in the US, where some folks are lobbying for it to become a national holiday!

We know that brands love seasonal events like Christmas and Valentine’s Day, as it gives them a hook on which hang a marketing campaign. Halloween too, presumably. It invites marketers to put their Scream masks on and get creative…