Emerging Platforms and Trends – watch our latest #IMW13 hangout live

This session will be a feast of everything new. We’ll touch on future TV, digital out of home, and the multiscreen experience. Anything you want to talk about, we will! Come join us to discuss the future of marketing and how it’ll affect what you do and when you do it. 

Update – unfortunately we suffered Google+ connectivity issues during this session, and were forced to cut the hangout short-we’ve posted the first part of the session here, and will post a follow up post with more detail soon. 

Watch the hangout live >>>

IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part one

Last Wednesday, Stefan Tornquist (VP Research, US at Econsultancy) moderated a lively discussion on Measurement, Analytics, and Attribution that quickly maxed out the attendance capacity of the Hangout

I was joined by digital analytics gurus Jim Sterne (founder of eMetrics Summit & Digital Analytics Association) and Tom Cunniff (founder of Cunniff Consulting) to discuss what marketers need to do beyond gathering information, and how to apply measurement and analytics to strategy across the business.

A lot of important points on the current state of attribution and what’s in store for the future were discussed during the first half of the hangout, which are summarized here…