harley-davidson

H&M boosts Instagram presence with #HMSummerSpot

This week it’s all about style on our weekly showcase of The Dachis Group’s Social Business Index.

Our focus is on three well-known brands – a British design house known for its plaid, a biker’s paradise and a Swedish clothing company that’s fast becoming a global powerhouse. 

We’ll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

Screw it. Let’s read the paper

harleyA friend of mine was recently hired as the ad director for a mid-market newspaper, owned by the Tribune Company. After he was there about a month I asked him, “so how do you plan on selling ads for a dying media?”

“For starters,” he said, “I do something absolutely no one in that office does. Every morning I read the newspaper. Cover-to-cover.”