Uniqlo sex tape: how brands dealt with the social reaction

The old adage “there’s no such thing as bad publicity” might just be true in the age of social media.

Just ask Japanese clothing retailer Uniqlo, which found itself in the spotlight after a mobile phone video showing an amorous couple getting to know each other in a Beijing store’s fitting room was distributed online.

How Harrods, Macy’s and other retailers are inspiring Christmas shoppers

Over the past few weeks online retailers have begun unveiling tools aimed at inspiring shoppers as they search for Christmas gift ideas.

I’m unconvinced as to whether these features have any impact on sales as they often appear a bit gimmicky, but judging by their popularity among retailers they presumably achieve some kind of ROI.

I’ve already reviewed Argos’ rather quirky Gift Finder which offers a unique browsing experience at the expense of usability, so in the interest of fairness thought it would be interesting to take a look at how other brands are catering to Christmas shoppers.

Here’s what I came up with…

What can we learn from the top five retail brands on Twitter?

Twitter is a fantastic way for brands to communicate with their customers, though all too often they overlook the social element of social media.

We’ve all seen companies that just use Twitter and Facebook to churn out marketing messages, but generally they are short lived experiments that fail to deliver any real value to the business.

But rather than dwell on the failures, I thought it would be interesting to investigate the social strategies of some of the most successful retailers on Twitter.

According to eDigitalResearch, Topshop, ASOS, Net-A-Porter, Harrods and Selfridges have the highest number of followers among UK retailers, so here’s a look at what makes them so damn popular.

And for more information on this topic, checkout our Twitter for Business Best Practice Guide and this infographic that shows how @Econsultancy managed to attract 100,000 followers.

London Fashion Week AW12: a digital review

This past week, all eyes have been on London for Fashion Week AW12.

It’s been one of the most interesting seasons from a digital perspective. Not because all of a sudden fashion brands have ‘caught on’, but because integration with online has matured. It’s more valuable, comprehensive and better thought out.

As such, we’ve compiled some of the best digitally-enhanced offerings from fashion magazines, designers and the organiser itself.