Hasbro

SBI: Subway proves food porn is a winner

This week it’s all about food and games on our weekly showcase of The Dachis Group’s Social Business Index.

Our focus is on three well-known brands – the world’s largest sandwich chain, a specialty grocery store, and the people behind Monopoly – as analyzed by Lauren Picarello of the Dachis Group team. 

We’ll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

Hasbro faces social media backlash after blogger shenanigans

Martyn Yang is just your average blogger. His hobby: writing about a number of Hasbro product lines, including Nerf.

So it’s not all that surprising that Yang, who lives in Australia, was eager to respond to an email he received from a Hasbro employee asking if he’d like to give away a popular Nerf accessory to some of his site’s readers.

A new Google Monopoly that won’t incite regulators

Marketing offline products in an increasingly digital world can be a difficult task. But gaming company Hasbro is going global to get the word out about its new version of Monopoly.

Starting tomorrow, Hasbro is launching a worldwide game of Monopoly online using Google Maps.

Users begin with $3 million of Monopoly cash in hand and can digitally purchase real city blocks around the world. They can then build skyscrapers, prisons or stadiums and begin collecting rent. Despite what you think about the game of Monopoly, this is a great move for Hasbro.