Kerry Bennett of HauteLook: ‘Search is still one of the most efficient ways to drive traffic’ #IMW13

As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space.

Our fifth interview features Kerry Bennett, Vice President of Marketing & Communications at HauteLook.

Kerry has shaped HauteLook’s aesthetic from the company’s early days and currently oversees all communications, including public relationships, social media, creative, corporate communications, promotional merchandising, member insights and brand-to-brand relationships.

Read on for her views on search, social and the value of social engagement.

Nordstrom goes on a $270m flash sale shopping spree

Nordstrom is used to being the retailer where shopping sprees happen. But sometimes it’s more fun to go on one of your own.

Yesterday, the high-end retailer announced that it is acquiring flash
sale site HauteLook for $180m in stock, with an additional $90m in stock
subject to a three-year earn-out.

The deal marks one of the largest
acquisitions yet in one of the internet’s hottest markets: flash sale
websites which offer consumers deep discounts on products ranging from
handbags and dresses to houseware and furniture.