More than half of consumers feel they aren’t sure how to achieve well-being, and many feel that brands can help them figure it out.
As smart phones and tablets flood the market, a quickly emerging trend is the use of apps and social gaming to encourage healthy eating and exercise habits.
Brands that are focused on improving health have seen this as an opportunity to drive healthy behavior changes and build lasting relationships with customers.
The news yesterday that Apple CEO Steve Jobs will be taking a leave of absence to deal with medical issues that are more serious than previously admitted was a surprise to Apple customers, observers and shareholders.
While a company’s CEO is just one part of the ‘success‘ equation, Jobs is no ordinary CEO.
When Steve Jobs announced that he would not be speaking at this year’s
MacWorld, the blogosphere was rife with rumors that Apple’s superstar
CEO was battling serious health issues.
Jobs is a survivor of pancreatic cancer and therefore concerns over his
health are a constant issue. In recent times, Jobs has appeared
noticeably thin, prompting some to speculate that all was not well. His
decision not to speak at the next MacWorld, which will be the company’s last appearance at the show, only fueled further speculation and caused a drop in Apple’s share price.