healthcare marketing

Digital media vs. HIPAA violations: Risking your reputation in healthcare

Healthcare providers might be in for a rude awakening in 2016.

This year is quickly shaping up to be the one in which digital media moves from having an ancillary impact on healthcare organizations, to one in which it plays just as central a role as it does in other industries.

Blatant warning signs started to crop up in late 2015, but thankfully, there are ways to prepare.

How is healthcare marketing changing in the digital world?

Healthcare marketing has inherent difficulties. 

In an industry where the product takes centre stage, how can a company create a meaningful corporate brand that adds value? And beyond the product, what go-to-market innovations can be found in a realm where data security is paramount?

These are just two of the questions facing healthcare and pharmaceutical companies as marketers evolve strategy in response to consumer behavior.

Q&A: Ritesh Patel on the current transformation in healthcare marketing

Healthcare is undergoing a transformation unlike any it’s seen before. 

Driven by the perfect storm of technology, legislative changes and patient demands, the healthcare ecosystem of tomorrow will be vastly different from the one we know today.

To help understand the role marketing will play in this evolution of healthcare, I talked to Ritesh Patel the Chief Digital Officer of Ogilvy CommonHealth Worldwide.