healthcare

The Consumerization of Healthcare

1. Executive Summary “We don’t sell a product, we sell an experience.” That’s how 62% of marketing executives in the wellness and healthcare category describe their business. Healthcare marketers know that their market is changing as the power dynamic shifts toward the consumer. What isn’t so clear is what to do about it. Based on […]

Is healthcare ready for AI, potentially the biggest innovation since the vaccine?

Artificial intelligence (AI) has permeated into many parts of everyday life, if you look hard enough you can see it in unassuming places; from the facial recognition of Google photos to the spam filter in your favourite email app. But perhaps it is in areas of commerce and industry where we can see its value the most.

Manufacturing operations are being optimised, data is being collated and analysed at an ever increasing rate, and deep learning enables ‘intelligent’ machines to make independent decisions without human guidance.

Could a pharma company shun sales reps and be successful?

Could there be a pharma, healthcare or life sciences company that decides to shun sales representatives?

Matt Lowe, pharma agency veteran and founder (just this week) of healthtech agency performance.io, believes that such a company, relying heavily on search and performance marketing, may be a possiblity in the next few years (albeit once somebody has the courage to take the leap).

What Amazon’s entry into the pharmacy market might mean for pharma marketers

Amazon’s unrelenting drive to take over the world continues. The latest potential target of the online retailer’s ambitions: prescription drugs.

According to reports, Amazon is exploring entering the retail pharmacy market in the U.S., a $400bn a year business that many believe is ripe for disruption. While a final decision has apparently not yet been made, it’s not too early for pharma marketers to start considering the prospect of Amazon entering this huge market.

Digital media vs. HIPAA violations: Risking your reputation in healthcare

Healthcare providers might be in for a rude awakening in 2016.

This year is quickly shaping up to be the one in which digital media moves from having an ancillary impact on healthcare organizations, to one in which it plays just as central a role as it does in other industries.

Blatant warning signs started to crop up in late 2015, but thankfully, there are ways to prepare.