This week, our interviewee comes from the world of magazines, specifically Hearst Magazines, publisher of 25 US titles and nearly 300 international editions, including Cosmopolitan and Harper’s Bazaar.
Earlier this year, Snapchat launched Discover, “a new way to explore Stories from different editorial teams.”
Today, Discover, which counts major publishers like CNN, Hearst, Comedy Central and Vice as content partners, looks like it may be one of Snapchat’s most consequential product offerings.
As Hearst Magazines refines its approach to print and
digital in a quest for more consumer-generated revenue, the publisher has created a new function, creative director of content extensions, and installed veteran David Kang in the role.
Kang is now charged with extending such legendary brands
as Seventeen, Cosmopolitan, Redbook, and Good Housekeeping.
The executive was freshly
tapped from Rodale, where as SVP/GM of Rodale.com, he helped turn The Biggest
Loser Club into a $100-million + online diet and health products franchise.
I talked with Kang about his plans for Hearst.