Hearst

Snapchat adds deep linking but should publishers take the bait?

Earlier this year, Snapchat launched Discover, “a new way to explore Stories from different editorial teams.”

Today, Discover, which counts major publishers like CNN, Hearst, Comedy Central and Vice as content partners, looks like it may be one of Snapchat’s most consequential product offerings.

Q&A: David Kang of Hearst Magazines on content extensions

David Lee Kang

As Hearst Magazines refines its approach to print and
digital in a quest for more consumer-generated revenue, the publisher has created a new function, creative director of content extensions, and installed veteran David Kang in the role.

Kang is now charged with extending such legendary brands
as Seventeen, Cosmopolitan, Redbook, and Good Housekeeping.

The executive was freshly
tapped from Rodale, where as SVP/GM of Rodale.com, he helped turn The Biggest
Loser Club into a $100-million + online diet and health products franchise.

I talked with Kang about his plans for Hearst.