Hearst | Econsultancy

A day in the life of… Senior Director of Audience Development at Hearst Digital Media

This week, our interviewee comes from the world of magazines, specifically Hearst Magazines, publisher of 25 US titles and nearly 300 international editions, including Cosmopolitan and Harper’s Bazaar.

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Snapchat adds deep linking but should publishers take the bait?

Earlier this year, Snapchat launched Discover, “a new way to explore Stories from different editorial teams.”

Today, Discover, which counts major publishers like CNN, Hearst, Comedy Central and Vice as content partners, looks like it may be one of Snapchat’s most consequential product offerings.