Heineken

How five popular beer brands use Twitter ‘responsibly’

Alcohol advertising in the UK is subject to some of the most stringent rules in the world.

They place a particular emphasis on protecting young people. Alcohol ads must not be directed at people under 18 or contain anything that is likely to appeal to them by reflecting youth culture or by linking alcohol with irresponsible behaviour, social success or sexual attractiveness.

These mandatory rules, as independently regulated by the Advertising Standards Authority (ASA) apply across all media, whether offline or online.

Which brings us to social media. How does an alcoholic beverage brand successfully run a social media channel, full of appealing content and personal engagement while sticking to the right side of the regulations?

Lets take a look at some of the most popular brands in the UK.

12 of the best Instagram videos of April 2014

Here are some of the finest branded Instagram videos from April 2014. 

Taking in everything from massive corporations playing it low-key, to hair-raising and largely irresponsible stunts to free ice cream giveaways.

It’s a varied carnival of ingenious mini marvels.

L’Oreal gets a Facebook boost with the ombré trend

This week it’s all about the season of summer and the end of the Olympics on our weekly showcase of The Dachis Group’s Social Business Index.

Our focus is on three well-known brands – a Dutch brewer, a French cosmetics company and a favorite PC manufacturer as analyzed by the Dachis Group’s Stephanie Fuller.

We’ll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

SBI: Heineken riding high on the festival wave

With this week’s snapshot of The Dachis Group’s Social Business Index, we’re showcasing three brands – a dutch beer favourite, the people behind Nutella, and a major credit card company – as analyzed by the Dachis Group team. 

We’ll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

Did Google just become an agency with its Heineken deal?

Google’s relationship with Madison Avenue has been a tenuous one, but with a bit of outreach and a few olive branches, the search giant has managed to cozy up to major agencies and brand marketers.

But the company’s massive deal with Heineken, one of the 100 largest digital advertisers, is raising new questions about Google’s position in the market.