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Why marketers need to prepare for back to school shoppers now

We’re quickly approaching summer, the time of year when students wrap up the school year and head off to camp, the beach, and a number of other fun activities.

But there is no summer vacation for marketers, who need to turn their attention to developing strategies to capture back to school shoppers when the summer ends in a few short months.

However, deciding who to target with your campaigns, parents or students, can be a challenge.

The good news is that, when it comes to back to school, there are more similarities than differences between the groups.

Three ways to boost customer engagement by thinking like a game designer

Gamification is an effective way for marketers to create fun and engaging experiences for consumers.

While game design is certainly a highly technical skill, marketers do not need to be game designers to create customer-facing campaigns that are engaging and impactful.

Instead, by simply thinking like a game designer, marketers can implement strategies that create well-designed, game-like experiences that motivate consumer behavior.

Three game mechanics you should borrow from Candy Crush

Game mechanics are the building blocks of a successful gamification strategy.

These elements make the experience engaging and fun for the consumer. Points, badges and leaderboards are the go-to mechanics marketers often use to make their programs more engaging, but the mechanics marketers can tap go beyond PBLs (as they’re called among game designers). 

Candy Crush, the social game that is more popular than every other game on Facebook, uses a long list of mechanics to create motivating and addictive experience for the user.

And there are a number of lessons marketers can learn from the torrid success of Candy Crush.

How marketers can use iBeacon to add relevance to location-based targeting

While location based marketing is not a new strategy, iBeacon, Apple’s recently introduced Bluetooth LE-based technology that extends location-based services in iOS, offers exciting new opportunities to engage consumers in retail stores and other destinations.

iBeacon uses Bluetooth 4.0 to pick up signals from Bluetooth-enabled phones. With an advanced API software and transmitter hardware that reaches up to 150 feet, the technology allows businesses to precisely estimate a phone-owner’s location, and exchange data and information.

iBeacons are so efficient that even the largest of stores would only need handful of beacons per floor to enable a high degree of positioning accuracy.