Hem is the new high-end furniture ecommerce site from the team that brought you Fab.com.
It aims to deliver designer furniture at affordable prices by cutting out the middleman.
And if that sounds familiar, it’s because Made.com has been doing the same thing for several years, so Hem will have to try and differentiate its offering – it will have to re-disrupt the online furniture market.
Hem is currently taking pre-orders so all items will take a minimum of six weeks to be shipped, and it will also be launching a customisable design tool in the near future.
It sounds like an interesting proposition, so I tried it out…