Insurance sites need to work on their checkout processes
Last week we published a post looking at some of the world’s best ecommerce checkouts to see what we could learn from them.
They came from a range of industries, though they all sell consumer goods such as clothes or electronics.
One of the commenters noted that it would be useful to take a more targeted look at other industries, such as utilities, banking or insurance.
By coincidence, I’m in need of a new contents insurance policy so thought I’d murder two birds with one stone by reviewing the checkouts as I shopped around for quotes.