Hispanic Marketing

Digital marketing to Hispanics in the US

The 2010 US Census reported over 50 million Hispanics living in the US, accounting for 15.2 million of the total US population growth.

With the explosive growth of the US Hispanic population, it is baffling to see that many businesses are still not marketing directly to this segment. This may be due to a lack of understanding about the audience and why marketing to them directly makes sense. Also, there is the question of where to find them and how to reach them.

Did you ChaCha with “Angels and Demons”?

What’s the appeal of entertaining mobile answer services? For example, were you one of the almost North American 500 mobile ChaCha text questioners wanting to know the running time for “Angels and Demons”?  If so, why?  Are we so busy that we would choose a movie based on its running time?

The nifty thing about ChaCha (tagline: ur mobile bff) is it isn’t mobile-only.  You can visit the website to query the types of questions submitted and read the responses.  Following, are some of the more interesting queries about “Angels and Demons”: