Hjörtur Smárason

Q&A: Hjörtur Smárason on the benefits of giving away content

Hjörtur Smárason is the owner and director of Scope Communications, a marketing consultancy in Reykjavik, Iceland. He published his latest book, The Marketer’s Magic Chest, for free online. In the lead up to the 2008 presidential election, he helped create IfTheWorldCouldVote to show how the rest of the world would vote in the election (not so shockingly, the results were very blue).

Smárason has worked in Iceland’s advertising and marketing industry for over a decade, but his knowledge of social media (and the recent Icelandic economic collapse) have made @Hjortur something of a Twitter celebrity.
Speaking at the 140 Character Conference last week, Smárason outlined how he became a Twitter character. Econsultancy caught
up with him to discuss the merits of giving away free content and getting Fidel Castro on Twitter.