holiday season

The dos and don’ts of social marketing during the holiday season

In the rush to attract customers during the busy Christmas period social media is an important tool for amplifying marketing messages and engaging with potential consumers.

A new report from Accenture shows that there were predictable spikes in social activity during the holiday period and also examines the types of posts that proved to be most successful in terms of engaging fans on Facebook.

Asking consumers to participate in contests proved to be the most successful tactic for encouraging dialogue, while discount-related posts proved to be a flop.

This may come as something of a surprise, as previous surveys have suggested that the lure of discounts and offers is one of the main reasons that people engage with brands through social.

Target set to test QR code purchasing this holiday season

QR codes have a long way to go before they’re a truly mainstream phenomenon, but brands have been quick to adopt them in an effort to connect online with offline.

That has led to more than a few dubious uses of the codes, but there are signs that companies are getting more savvy about how they apply them.

Case in point: just in time for the holiday shopping season, American retailer Target is launching a new campaign that will enable in-store shoppers to buy 20 featured toys using QR codes.

Round up of Christmas e-commerce predictions

While there are still concerns about the economy, the outlook for online retail this Christmas seems generally bright, with a number of consumer surveys predicting an increase in consumer spending online. 

I’ll check back in January to see if these predications and surveys turn out to be accurate, but here’s a round up of recent stats on e-commerce this Christmas…