holiday spending

Report: US retailers upped paid search spend before holidays

Facing perhaps the toughest retail environment in decades,
multi-channel retailers in the United States turned to paid search in
the run up to the holiday shopping season in an effort to boost sales.

SearchIgnite, a search management provider, today reported that US
multi-channel retailers increased their spending on paid search by 12%
in Q4 2008 as compared to Q4 2007.