holiday

Five stat-packed Christmas ecommerce infographics

With Christmas just a month or so away, the ecommerce tips and predictions are coming thick and fast, not least from this blog

As ever, we’re expecting a record Christmas for ecommerce sales, while mobile is likely to play a massive role. 

Here are five Christmas-themed ecommerce infographics packed full of stats…

20+ Christmas ecommerce tips from the experts

Yes, it’s a bit late for any substantial changes to be made to websites before Christmas, but there is still time to make a few tweaks. 

With this in mind, I’ve asked a number of ecommerce and UX experts for their views on the best strategy for the Christmas season. 

Topics include last minute changes that could aid conversions, the importance of mobile, and how retailers can sell right up to Christmas.

Christmas in July: six things marketers should do now to prepare for the holidays

With temperatures rising and summertime in full swing, it’s hard to think about the upcoming winter holidays. Christmas comes early for marketers, however, and identifying a strategy now for what is the most impactful shopping season of the year can be the difference between success and disappointment.

In January, the NRF reported that holiday 2012 retail sales increased 3%t to $579.8bn.

Clearly, the holidays are a huge opportunity for brands to increase sales, but if you don’t plan accordingly, the holiday quarter can make or break a successful year.

Can etailers steal holiday marketshare from brick and mortar stores?

Holiday shoppingWhile comScore predicts  holiday shoppers will spend more than $32 billion online this year, that’s just a fraction of the $852 billion Deloitte expects in overall holiday spending. So what’s keeping more of that money from being spent online? 

Stats from Millward Brown
reveal factors keeping shoppers tied to the retail store experience. They also shed light on three ways etailers can make the online shopping experience more attractive.

Are you ignoring affluent shoppers with your holiday campaigns?

holiday giftThough the US economy is showing signs of a slow recovery, most holiday messaging will still focus on discounts and lower pricing to attract shoppers. It makes sense to target price-conscious consumers, but etailers that just promote discounts could be missing another important holiday shopper segment: affluents. 

Three tips for mobile shoppers this holiday season

mobile phoneThe latest research from the Mobile Marketing Association (MMA) confirms
what most advertisers should already know: More consumers will use their
phones to search for gifts and deals this holiday season than in 2009.
But how much of that searching will actually translate into mobile-based
buying?