Home insurance is one of the more competitive markets online, with brands spending a lot of money offline and online to acquire customers.
But how do consumers search for this? Well, whatusersdo asked 50 participants to find some home insurance quotes and observed the results.
The results reveal some interesting insights into search behaviour and how much insurance brands rely on PPC to attract search traffic.
Confused.com has launched a video app for Facebook called ‘House of Horrors’ to raise awareness of the importance of home insurance.
The app, created by A Social Media Agency, is part of an ongoing digital marketing strategy that aims to alert consumers to the benefits of home insurance, promoting the comparison site as a destination for buying a policy.
After connecting to the app users are asked to enter their postcode, which connects with Google Maps to start the video with a personalised shot of their house.
Drawing inspiration from Take This Lollipop, images from the user’s Facebook profile are then shown during a video of a burglar breaking into a house - making it appear as if it is their home that has been broken into.