Traffic to hotel websites is declining: How should they respond?

There is little doubt that residential rental sites such as Airbnb, VRBO and HomeAway are disrupting the multi-billion dollar hotel business.

There is still significant debate about the long-term impact of that disruption but if a new study conducted by Hitwise, a division of Connexity, is any indication, these sites are complicating hotels’ online efforts.

10 examples of great travel marketing campaigns

Great marketing creative is always popular on the Econsultancy blog. Thus far, I’ve enjoyed rounding up some campaigns from big brands (e.g. Ikea and Lowe’s). Now, I want to pick some pearls from across a sector. This week, I’ve chosen travel – enjoy! 1. The Airbnb Guidebooks Let’s start with something new. Airbnb launched guidebooks […]