The slow death of the homepage

The slow death of the homepage is underway, in the sense that there no longer is a “home” page i.e. a page that acts as the only entranceway for visitors to access a website and its vast content.

The emergence of side doors generated through search engines, social media, mobile devices and more has morphed the homepage into a way for companies to brand themselves online rather than act solely as an access point.

27 things I need to see on an e-commerce homepage

A retailer’s homepage needs to convey what the site is about and provide all the elements that customers are looking for, and that will entice them to explore the rest of the site. 

I’ve listed 27 elements that are commonly seen on retailer’s homepages, many essential, others desirable.

If I’ve missed any, please leave a comment below… 

Twitter promotes search on its new homepage

Twitter has launched a revamped version of its homepage, with the aim of emphasising the role of the site as a search tool, and appealing to new visitors. 

According to Biz Stone on the company blog the aim is to demonstrate ‘the power of Twitter as a discovery engine for what is happening right now
through our search and trends’. 

New Twitter homepage

The inside-out guide to designing a website

Designing websites inside-outWhen starting out on a new web project it is tempting to begin the wireframing process at the homepage, which is surely the most important page on your website.

But I’ve found that this approach doesn’t work for me. And for that matter I don’t believe that the homepage is the single most important page either!

Starting with the homepage is a little bit like drawing the cover of your novel, before you start writing the first chapter. It’s the story that counts, and until you know more about the story – the content – then how can you decide what to draw? You know what they say about judging books by their covers, perhaps because illustrators don’t read them before they get to work.

It’s the same with websites… isn’t it better to consider what’s contained within before working out how the homepage might look?