honesty

Irony 2.0: controversial online reputation startup caught astroturfing

Last week, I wrote about Unvarnished, the ‘Yelp for people‘ startup
that has sparked a decent amount of controversy since publicly launching a private beta. In my post on the
company, I echoed the sentiments of a good number of fellow bloggers
and suggested that Unvarnished “may be 2010’s worst startup.

Unvarnished’s co-founder, Peter Kazanjy, left a comment on my post,
which was shortly thereafter followed by an interesting comment from a
fellow going by the name of “Mike.”