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10 case studies that show the power of email segmentation

In spite of all the advances and innovations in digital marketing, good old email remains as one of the most effective channels for driving traffic and conversions.

Econsultancy’s Email Marketing Census found that just over half (55%) of respondents achieved more than 10% of their sales from email.

But to really reap the benefits of email marketing businesses should also be personalising their campaigns based on user demographics and behaviours, and according to the Census three quarters (73%) carry out basic segmentation.

However only 22% said that they currently implement ‘advanced segmentation’.

To show why this tactic is so important I’ve rounded up 10 case studies from businesses that have improved their traffic or conversions using segmentation…