How a company handles its online returns is one of the trickiest areas of ecommerce customer service.
How helpful, flexible and clear you are about your returns process can mean the difference between encouraging repeat customers and sending them off to a competitor.
There’s an excellent article on the best practice of handling returns written by editor-in-chef Graham Charlton which highlights 14 ways that companies can avoid annoying their customers.
But what if you want to reduce the amount of returns your business deals with, particularly if you’re a fashion retailer that traditionally deals with a higher volume of returns than other businesses?
Are there ways that you can help consumers find the right size product straight away, therefore saving you and the customer unnecessary trial and error?
Let’s take a look at some examples, including some from our own case study database, to see how companies are reducing the amount of returns they receive.