I recently had the chance to sit down with Ron Fusco to chat about digital media in 2016.
Ron leads marketing measurement strategy at HP, and he previously ran strategy & analytics at 3Q Digital in San Francisco.
It’s your one-stop shop for all things six-seconds in length with a commercially creative twist.
September saw brilliant Vines from Samsung, Disney and Chrysler covering a broad range of topics including Halloween, classic sports footage and laptop smashing.
For even more economically delivered branded marvels, check out last month’s Vine round-up.
Each week, we will be talking to marketers across the globe about what top tips they think will help other marketers excel in their day to day practise.
Today, we hear from Carolyn Carden from Hewlett Packard on why you should always focus on the customer first.
Econsultancy recently held its first ever Digital Cream in San Jose, our invitation-only event for senior client-side digital marketers.
Opened by Econsultancy EVP, Craig Hanna, Digital Cream San Jose had marketers from companies such as HP, AOL, Macy’s, ModCloth and eBay participate in the roundtables, with a keynote by Chris Tolles, the CEO of Topix, on how marketers can apply techniques from presidential campaigns to their own campaigns.
Q4, which includes the holiday shopping season, was good to many industries last year – but the PC industry wasn’t one of them.
According to IDC, some of the biggest PC manufacturers, including HP, Dell and Acer, recorded declines in sales.
Performance was so bad that IDC described 2011 as “the second-worst year in history” for PCs, as total sales declined 5% from 2010.
The market for tablet devices, which basically didn’t exist at this time last year, is now a major focus for just about every large computer and mobile manufacturer.
Yet despite this, one company is reaping almost all of the rewards: Apple.
After serving as the subject of rumors, the struggling mobile device company has a new owner, HP. The tech giant paid $1.2bn for the company that invented the smartphone.
Not only was HP not one on the list of companies thought to be looking closely at a Palm acquisition, but one might even question why HP was interested in Palm in the first place. The answer: HP has big goals in the mobile arena, and thinks Palm’s technology and expertise can help it achieve them.
Bloggers. Sometimes they come with negative and descriptive adjectives in front of their names. Sometimes they can move markets with their audience and expertise. For HP’s launch of its HDX Dragon notebook last year, bloggers were all good, and still are.
HP’s word-of-mouth marketing partner Buzz Corps recently made public the results of its blogger-driven Dragon launch and sales. According to Buzz Corps CEO Chris Aaron, finding influential bloggers in the tech space was easier than trying to follow thousands of tech fans on Twitter or Facebook.