HR

Five brands using employee advocacy to drive talent acquisition

Asked about John Lewis’s greatest attribute against the digital giants in Vogue, Paula Nickolds, Managing Director, had two words: “It’s people”. 

It sounds simple, right? But in an increasingly competitive marketplace, brands need to be smart to reach prospective candidates and then attract and retain the best talent – something existing employees can help with when given the opportunity to become advocates for the business.

Start Me Up! AI-powered people management from Beaconforce

Start Me Up puts the spotlight on emerging companies in the digital sector, and what could be more topical than artificial intelligence and people management?

At Web Summit 2017, I visited the Beaconforce stand and spoke to Director of Strategic Partnerships, Anthony Morra. Here’s what Morra had to say about Beaconforce’s AI-powered people management platform…

The essential first step toward digital transformation

Many people wonder where they should start with a digital transformation programme. The most obvious place, since we are talking about ‘digital’ transformation, is technology.

Starting transformation with technology may include doing things like revamping the website, building an app, or even purchasing a marketing cloud to show that your company is, indeed, on its way to becoming digitally transformed.

Doing so, however, may be a big mistake.

What exactly is company culture? And how can HR change it?

There has been a lot of crap written about company culture. I have written some of it.

This week I listened to a very cogent explanation of what company culture is and also read some interesting points about HR’s role in changing it. Here’s what I learned…

Training for teams

HR departments are feeling the pain of digital disruption

Just as digital has allowed marketing and ecommerce teams to become more customer centric, digital is also helping HR departments to become more employee centric.

Econsultancy invited 12 senior HR and Learning & Development professionals to our London office to discuss what Digital Transformation means to them.

We wanted to find out how the industry is measuring and improving digital skills and what impact is digital having on organisational structures and procedures? Here’s what we learned.

How alumni could help HR combat the digital skills shortage

What if trying to retain your staff was missing the bigger picture?

What if, as the cliché goes, loving something means letting it go?

Well, that’s what forward-thinking HR departments are starting to understand, creating alumni groups to learn from past employees and their networks.

Perhaps this could be an important strategy to improve recruitment of digital skills in the ongoing skills shortage?

Do you need a Chief People Officer?

What’s in a name? HR by any other name would still send poorly formatted emails.

Sorry, that was a cheap shot. But seriously, language is a very powerful agent for organisational change.

Read the fantastic story of Travelex’s digital transformation and you’ll know one of the many principles championed by Sean Cornwell was to ‘talk about speed, agile, failure, new capabiltiies, ways of working and collaboration like it’s going out of fashion.’

Can the mere naming of a Chief People Officer (CPO) be a totemic act? How have organisations rejigged their HR departments and why?

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