HTML

Five reasons marketers should code (and how to start)

It’s no use letting your ignorance, laziness, or even shame, stand in the way of learning to code. I possessed all three in abundance, until this week I took myself along to a Coding for Digital Professionals course (shock horror, it’s run by Econsultancy in London).

The stuff I learned, and the geocities-eat-your-heart-out website I created, got me thinking about all the points in a marketer’s life where coding knowledge comes in handy.

In this post I’ll reveal more about what I got up to during my first foray into ‘the matrix’, and I’ll list five reasons marketers must have some rudimentary knowledge off HTML, CSS and Javascript.

I’ll start with some simple tech info, but read on if you want to see the website I built.

Five awesome open-source front-end frameworks

Thanks in large part to the popularity of the open-source model, companies of all shapes and sizes have access to technologies that would have cost six and seven figures to develop in-house a half a decade ago.

From high-performance data stores to countless software libraries, there are plenty of open-source technologies that make building a sophisticated web-based service far less costly and time-consuming than it would have been.

20 things that could be slowing your website down

Your website could be a visually-stunning conversion machine, but its appearance and functionality won’t matter much if it takes too long to load. That’s because web users are increasingly impatient and their impatience is likely to continue to grow as tablet and mobile web usage skyrockets.

Unfortunately, the list of things that can cause users to flee a website is long, and in many instances, any one of them can be enough to turn a new customer into a lost opportunity.

Adobe Muse: FrontPage 2.0?

The old adage “There’s nothing new under the sun” might not seem applicable to the technology industry, where so much innovation takes place. But sometimes it is very applicable.

Case in point: Muse, a new online tool Adobe has launched which is supposed to make it easy to “design and publish HTML websites
without writing code.

Eight tips for boosting lead gen conversions

The internet is arguably the most powerful tool for generating leads the business world has ever known. Using little more than HTML forms, it’s possible to set up a simple mechanism for generating leads on a website and thanks to cost-effective internet advertising options, reaching an audience of potential customers has never been easier.

But even given these things, generating quality leads online isn’t always as easy as it looks and a lot of leads are lost because the forms and web pages designed to generate them are poorly implemented. Here are eight tips for making sure you’re maximizing your lead gen conversions.