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SaaS subscriptions: what does a persuasive pricing page look like?

Companies that sell their services based on a subscription model have a difficult task on their hands when it comes to designing a simple but persuasive pricing page.

It’s something we’ve tinkered with a great deal here at Econsultancy as the only way to find the most effective balance is by testing different elements and combinations.

To see if there are any best practices or common design elements when creating subscription pages, I visited the sites of four different SaaS (software as a service) vendors.

For many SaaS companies, it’s actually impossible to find out a pricing model without getting in contact with them first.

Six examples of B2B companies that shine on Twitter

I recently blogged about consumer brands that had come up with successful Twitter strategies, highlighting ASOS and Nike among others as companies that knew what they were doing with social.

Many commenters mentioned that it would be useful to see a similar post focusing on B2B examples and I was obviously happy to oblige. 

Twitter is a difficult medium for B2B companies as it’s all too easy to simply view the platform as a broadcast medium and churn out dull corporate messages.

But here are six examples of businesses that have managed to buck the trend and create interesting or useful Twitter feeds…