Hugo Boss

Ralph Lauren and other luxury brands prove to be blasé about Facebook timeline

When Facebook timeline was first unveiled the general response from users was one of annoyance and anger at why the social network would bother to change a winning formula.

But after it was forced on everyone last year the complaining quickly died down and changed into a feeling of indifference as people realised it had little impact to how they used Facebook.

Brands were really the only Facebook users who jumped at the chance to fill out their timelines as it was a chance to trumpet their heritage, but even then the excitement was limited to a few notable examples.

How Hugo Boss and Virgin Atlantic can improve their retargeting

Most marketers are sitting on a gold mine of big data that goes unused.

In January, I kicked off a series outlining how to construct agnostic marketing strategies around dormant data, specifically about personalizing the onsite experience based on purchase patterns.  

This installment evaluates two brands I’m very fond of, Hugo Boss and Virgin Atlantic, and outlines opportunities their retargeting programs are not capitalizing on.