Upfronts prove the networks are still scared of online video

Hulu is slowly learning it doesn’t matter how scalable its business model is as long as the networks’ fear factor remains.

The network upfronts were last week, and while all of the channels have been experimenting with different formats and platforms, none of them are ready to put their money where their mouth is just yet.

Many big name networks and brands have spent the past few years proving their comfort with online media, but as the upsfronts showed, they are still not following up with a large chunk of their advertising budget.