Hummingbird

SEO trends for 2015: what does the future hold?

We’re about to leave 2014 behind us and fly headlong into 2015, so it’s a good time to get the crystal ball out and predict what the next 12 months will bring for search.

I’m not much good at soothsaying, so I asked some of our good friends from the SEO world what they think is on the horizon.

hummingbird

How does Google judge quality content?

Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content?

Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer.

What were the most significant developments for SEO in 2013?

It’s been another eventful year in search, mainly thanks to Google, and the role of the SEO has changed, even in this short time. 

We’ve had Penguin 2.0, the under the radar Hummingbird update, as well as the removal of the last remaining keyword referral data. 

I’ve been asking folks in the industry about their thoughts on SEO in 2013, and the most significant events over the past 12 months….

Has Hummingbird changed SEO forever?

When Google announced at the end of September that Hummingbird had been live for a month or so, many questioned how such a significant change could have happened without it having been detected earlier.

Amit Singhal, Head of Google’s ranking team, talked about Hummingbird being the first time a completely new algorithm had been implemented since 2001 and that it impacted 90% of search queries.

However, the visible impact of this algorithm change has been less significant than many recent algorithm updates, such as the May 2012 Penguin update.

Google’s new ‘Hummingbird’ search algorithm: the experts’ view

Not content with taking away the little keyword data we had left this week, Google has again surprised the online marketing industry with a brand new algorithm. 

There isn’t an awful lot of detail out there right now, though Search Engine Land has some details, including the fact that this this new algorithm has been running for the past month. 

I’ve been asking some of the finest minds in SEO for their thoughts on Hummingbird…