How the Humor Styles Questionnaire can help B2B marketers bring the funny
B2B marketers are worried about offending audiences with humor. What’s new?
10 brands with hilariously funny product page copy
Quality product descriptions can make a huge difference to the ecommerce user experience.
Not only can good copy nudge consumers and increase conversion rates, but it can also help to differentiate a brand. Humour is one effective way that brands can make product descriptions stand out, with an increasing number choosing to be quirky and fun rather than just informative.
Four brands with a brilliantly funny tone of voice
Tone of voice (ToV) is extremely important when you’re trying to build a distinctive brand. It’s the personality of your business. The thing people will remember you by.
One way to to have a memorable ToV is to be funny, but there aren’t many brands who can consistently pull it off without subsequent cringing on the audience’s part.
In this post I’m going to cover four that can.
Five questions raised by that viral Robert Dyas ad
We so very rarely see quirky or ‘marmite’ video creative where brands are perceived to be taking a risk.
That’s especially true in the holiday period, when most brands tend to sprinkle some glitter over their ad campaigns, or add some warm humour (daft at a push, e.g. Lidl).
This is partly why Robert Dyas’ new commercial has made such a big impact, with more than 400,000 YouTube views in its first weekend.
10 funny interweb things we’ve enjoyed this week
Welcome to Econsultancy’s anti-format. This is a fun and perhaps unnecessary respite from our best practice research and blog posts.
The big news this week is that Econsultancy’s tech team has incorporated a gif retriever into our CMS. This means we will never need cash again.
Enjoy what we’ve enjoyed this week and please share with your family.
10 funny interweb things we’ve enjoyed this week
Hi again and welcome to Econsultancy’s anti-format; a collection of funnies, curios, the banal and the sublime.
This week features Lego, death metal, Kanye West. Just your average Econsultancy interweb round-up.
When you’re done here, please do return to our more serious best practice research and blog posts.
11 amazing interweb things we’ve enjoyed this week
Is it Thursday already? This is Econsultancy’s anti-format of random interweb funnies, designed to give you that post-hump-day turbo boost that’ll propel you over the hill of the weekend and right through the wooden fence of Monday morning.
Of course, it’s all a bit of fun; hyper-extended metaphors and many a pinch of salt.
Once you’ve finished here, be a dear and dive back into our more pratical best practice blog posts and research.
Thanking you!
10 wunderbar interweb things we’ve been laughing at this week
This week, a few marketing bits and bobs have made it into Econsultancy’s anti-format round-up of crazy stuff from the web.
Don’t let that deter you good souls from taking a great big draught from our interweb chalice. Drink it down, there’s a good boy.
Of course, refer back to our regular blog content and research if you want some serious best practice advice.
10 fantastic interweb things we’ve enjoyed this week
This week, Econsultancy’s anti-format of useless stuff from the web is as varied as it’s ever been.
We travel from the Alsace to Stockton, and meet Nicolas Cage and Larry David, among others.
When you’re done here, of course, sip again from the warm broth of our reports and blog.
But for now, stay awhile, for it’s so cold outside.
10 finger-licking interweb things we’ve relished this week
Yes, you’ve found it, it’s Econsultancy’s weekly anti-format; a simple roundup of the best tweets, gifs, videos and crazy cr*pola.
Linger here as long as you’d like, before diving back into the cool waters of our more serious blog content and research, ensuring you learn and grow, like the marketing sunflowers you are. You’re all so welcome.
10 happy interweb things we’ve delighted in this week
It’s been a week already, so here’s the latest Econsultancy round-up of internet slacker sub-culture.
The Editorial Team spends a fortune on salted peanuts to eat whilst finding this stuff, so I hope you will do the right thing and send us thousands of pounds cash in the post, as scant reward for our efforts.
Enjoy!
10 simpering interweb things we’ve giggled at this week
Hi everybody, and welcome to Econsultancy’s anti-format.
Yep, this is the exceptional post that proves the rule all Econsultancy blog posts are invaluable.
Only 10 things this week, but I think you’ll agree the quality is high. In the space of mere seconds I laughed, cried and composed a dead march for our mutual friend, culture.
Thank you to each and every one of you.