Four brands with a brilliantly funny tone of voice
Tone of voice (ToV) is extremely important when you’re trying to build a distinctive brand. It’s the personality of your business; the thing people will remember you by.
Four funny ad campaigns from Asia which may actually make you laugh
It’s one of the oldest tricks in the book. Create a funny ad campaign and get more attention for the product you’re advertising.
How the Humor Styles Questionnaire can help B2B marketers bring the funny
B2B marketers are worried about offending audiences with humor. What’s new?
10 brands with hilariously funny product page copy
Quality product descriptions can make a huge difference to the ecommerce user experience.
Not only can good copy nudge consumers and increase conversion rates, but it can also help to differentiate a brand. Humour is one effective way that brands can make product descriptions stand out, with an increasing number choosing to be quirky and fun rather than just informative.
10 branded Twitter accounts that raise a laugh
Twitter is entertainment, so it goes without saying that a humorous Twitter account is going to get followers, reach and engagement.
Here are some of the brands that have decided to navigate (or not) the governance needed to keep a funny and risqué Twitter account in check.
Although these companies are often in industries where rules of taste are fairly relaxed, all have done well in using belly laughs or sass to their benefit.