hybrid

The fight gets technical: mobile apps vs. mobile sites

This article is the second in a series of extracts taken from Econsultancy’s new Internet Marketing Strategy Briefing. The free-to-download report covers the most important online trends in digital marketing that we are witnessing.

Topics covered within the document include customer centricity, channel diversification, data, social media and content strategy.

This extract, written by Econsultancy’s Research Manager, Aliya Zaidi, focuses on the more technical aspects in the continuing battle between mobile apps and mobile sites.

Is comScore extorting publishers? Not quite

How much traffic does your website get? On the surface, it seems like it should be an easy question to answer. But unfortunately, it isn’t so cut-and-dry. Companies like comScore are in the business of helping publishers and advertisers find the answer, but according to Jason Calacanis, comScore is running an “extortion ring“.

In a fiery post this weekend, he rails against comScore, calling it the “technology industry’s biggest bully” and even suggesting that traders short the company’s stock.